During the operation of Alibaba International Station, merchants need to organize the basic product data of products in a table in advance to improve subsequent work efficiency. Basic product data is mainly divided into product title and keyword information, product technical parameter information, product sales information, and product customization information.
1. Product title and keyword information
The product title refers to the name of the product. When searching for products with keywords on Alibaba International Station, the product title contains the keyword. It can be seen that the product title is a way of system indexing. The product title allows customers to quickly search for products and then click to learn more details.
Keywords refer to the central words of the product name, which are corrections to the product name, so that the system can quickly identify and match the buyer’s search words, allowing buyers to find products as soon as possible. Keywords are an important factor in matching buyer searches. When buyers enter keywords for search, the system will match products with the keyword in the title, and then push them to buyers from high to low according to the comprehensive quality score of the merchant’s products.
2. Product technical parameter information
Product technical parameter information mainly includes all information related to product professionalism, such as product material, product color, product type, product certification information, etc.
Product technical parameter information expresses product attributes and has strong industry attributes. The parameter structures of different industries are different, and the arrangement of product technical parameters needs to be carried out according to product characteristics.
3. Product sales information Product sales information mainly includes product price, minimum order quantity, payment method, delivery time, supply capacity, etc.
4. Product customization information
Product customization information includes size customization, material customization, etc. Product customization information should be determined based on the characteristics of the product and the customization capabilities that the merchant can provide.
During the product release process of Alibaba International Station, the system generally requires the above basic product information to facilitate overseas buyers to understand the product in detail. Therefore, in the basic product information preparation stage, the more detailed the product information is, the better. In addition, some products are highly complex, and you may need to prepare product manuals, instruction manuals, installation guides, maintenance guides and other materials. Product information can be integrated into a product information package for use when uploading products.