Cdiscount is a shining pearl in the French e-commerce field. Since its establishment in 1998, it has experienced many developments and changes. Initially, Cdiscount was just a retailer focusing on the sale of its own products. However, in 2011, they ushered in a huge transformation and launched their own e-commerce platform. This article will introduce the operating conditions, characteristics and position of the Cdiscount platform in the French market.
1. Cdiscount platform entry conditions.
Cdiscount platform sets a series of conditions for sellers to enter the platform to ensure that the merchants on the platform have certain qualifications and experience:
1. Corporate users: Cdiscount only allows corporate users to enter, and sellers in mainland China are required to provide a valid business license.
2. European cross-border experience: Having experience in operating European cross-border e-commerce stores ensures that sellers can better adapt to the operating environment of the international market.
3. Collection account: Sellers need to provide an available collection account, including Payoneer or Lianlianpay accounts, to ensure the smooth progress of transactions.
4. Registration information: You need to provide the ID card information of the registrant to ensure the authenticity and legitimacy of the account.
5. Registration email: You need a foreign email address to facilitate effective communication between the platform and the seller.
These entry conditions are designed to screen and ensure that the sellers on the platform have good business reputation and operational capabilities.
2. Characteristics of the Cdiscount platform.
As one of the largest local e-commerce platforms in France, Cdiscount has many unique characteristics:
1. Large platform scale: Cdiscount is one of the largest local e-commerce platforms in France, operating 21 categories, covering all aspects of life. It has a 34% market share in the French e-commerce market, second only to Amazon France.
2. High customer unit price: Cdiscount is known for its high customer unit price. Compared with other platforms, merchants who settle in may enjoy higher single product profits. Although there are relatively few Chinese sellers settled in, its unique product structure has attracted a lot of attention.
3. Diversified products: Cdiscount’s main products are amazing, covering DVDs, books, music, computers, photographic equipment, telephones and audio-visual equipment, home appliances and furniture, red wine and other alcoholic beverages, prepared foods, fashion accessories, cosmetics, baby products, pet products, luggage and musical instruments, etc., providing consumers with extremely rich shopping choices.
4. Combination of online and offline: Cdiscount adopts an operating model that combines online stores and offline stores, allowing consumers to experience the shopping process more comprehensively. This integrated model also provides sellers with more sales channels.
Three, Conclusion.
In general, Cdiscount, as a giant in the French e-commerce market, provides sellers with abundant opportunities to enter. Its huge platform scale, high customer unit price and diversified product structure all bring unique advantages to sellers. However, sellers need to carefully study the platform’s entry conditions before entering, and ensure that they have the qualifications and experience to meet the requirements. By making full use of the characteristics of the Cdiscount platform, sellers can achieve more impressive results in the French market. Therefore, the Cdiscount platform is undoubtedly an option that cannot be ignored by sellers seeking to conduct business in the French market.