(1) Help cross-border e-commerce companies enhance their brand influence
Facebook has 1.59 billion monthly active users, providing a sufficient user base for corporate marketing. To expand brand promotion, companies can upload their brand stories to Facebook in the form of creative pictures, videos or dynamic ads. The Facebook platform also provides many display opportunities for corporate brand ads, pushing them together with the dynamic messages of user friends. If users have an emotional resonance with a company’s brand, the possibility of converting the user into a corporate consumer will also increase.
(2) Help cross-border e-commerce operators improve marketing effectiveness
Cross-border e-commerce operators can use the Facebook platform to place advertisements, achieve cross-device promotion, and push information on computers, tablets, and smartphones. At the same time, they can monitor the promotion effect through the services provided by Facebook in the subsequent operation process, and use big data technology to understand the personalized needs of users and improve the pertinence of information push. If the promotion effect is not ideal, the marketing plan can be changed in time.
(3) Provides cross-border e-commerce enterprises with multiple possibilities for marketing and promotion
When cross-border e-commerce enterprises launch new applications related to products, they can also use Facebook for promotion and publicity, attract users’ attention, and select target users who are interested in their products or services to achieve conversion. For example, when a cross-border e-commerce enterprise engaged in clothing launches a mobile application related to clothing fitting, it can promote it on Facebook.