In the era of mobile Internet, more and more social media platforms have become important channels for merchants to attract traffic and realize monetization. The innovative model of mobile social e-commerce provides greater imagination space for the development of e-commerce. Below we take the social entertainment platform Twitter as an example to analyze the marketing skills in social platforms, so as to provide reference and inspiration for cross-border e-commerce sellers to conduct social traffic and marketing realization.
Real-name registration and easy-to-remember online names
Most users on the Twitter platform are real-name authenticated users, which greatly enhances the trust relationship between people in online social networking. Therefore, merchants who want to conduct social traffic on the Twitter platform should also register with real names, which is conducive to improving the recognition and trust of other users.
At the same time, the online names and user names used by merchants should also be distinctive and easy to remember. On the Twitter platform, the online name will be displayed in the URL customized by the user, such as “twitter.com/your website address” or “twitter.com/your discussion topic”, and this URL address will also become a static address for other users to search. The user name can increase the trust of other users, and when they search, the user name will appear in the index results.
Pay attention to your personal profile
It is very important to write a personal profile on Twitter. It will be included in the search engine for other users to search, and any user who follows you can see your profile. Therefore, merchants should regard personal profiles as the most important Tweets. They should not only include the brand or store name as much as possible, but also maintain a strong relevance to Twitter to facilitate other users’ searches.
Understand industry keywords
Whether you are good at writing marketing tweets or not, you should first check the industry keywords and how other sellers or companies send related tweets to get inspiration and enlightenment from them. Moreover, if you can take into account the user’s feelings, it is best to start the tweet with industry keywords to increase the probability of the tweet being searched.
In addition, when checking keywords and tweets of other merchants and posting tweets yourself, you will also find active users on Twitter who are highly concerned about and interested in the industry. Merchants should focus on these users to understand the content they pay attention to and the changes in their focus, so as to make the tweets they publish more targeted and effective in attracting traffic.
Interact appropriately and publish valuable content
After a certain amount of followers have been accumulated over a period of time, businesses need to interact with them in a timely manner to truly play the social drainage function of Twitter. It should be noted that the interactive topics initiated should be valuable and interesting, and the frequency of interaction should be moderate, so as not to cause disgust from other users and deviate from the expected promotion goals.
In addition, tweets must not be published too frequently to avoid giving fans a feeling of strong push and screen swiping. In fact, compared with the impression that the promotion content is cumbersome and lengthy when it is published all at once, strategically publishing separately is more likely to arouse the interest of followers and increase the click-through rate of tweets.
Promote your own Twitter
Businesses should not be limited to Twitter, but can promote their own Twitter on other available social networking sites, such as Facebook. This method of directing Twitter information to other social platforms such as Facebook can greatly increase the number of visits to the business’s Twitter page and achieve a wider range of social drainage; at the same time, this also helps to increase the chances of the business’s Twitter URL being included.
Use clear language
In the era of mobile Internet, the fragmentation of time and scenes makes people prefer concise and convenient reading methods. This means that if the content cannot arouse the interest of users, or the language expression is too complicated and vague, it is easy to be “swipe past” on smart phones, and Twitter users are no exception.
Therefore, in order to catch the user’s attention in the rapidly changing fragmented time and scenes, Tweets must use language as concise and straightforward as possible, so that followers can understand the content at a glance, thereby arousing their interest in clicking and reading. Survey data also shows that clear and concise content has 18% and 29.8% more click-through rate and forwarding rate than euphemistic and lengthy messages.
Make sure your link is valid
Details determine success or failure. After writing a Tweet according to the above requirements, it is best for merchants to carefully check whether the main text and the short link are separated before publishing (add a space in front of the link URL) to ensure that the attached link can be opened smoothly, so that the carefully designed Tweet can truly play the value of attracting traffic.