Like other advertisements, the delivery objectives of paid remarketing advertisements can be summarized as: brand awareness and order conversion.
Because of the importance that companies attach to remarketing, remarketing strategies have been fully explored, and search ads, EDM, etc. are all used in remarketing scenarios.
Social media remarketing can be mainly divided into two categories: social media operations and social media remarketing advertisements. Social media operations refer to various operations/marketing strategies that do not require payment to social media platforms. According to the traffic pool thinking, the goal of social media operations is to build a private traffic pool and open up a controllable battlefield for continuous remarketing.
Social media remarketing advertisements refer to the strategy of implementing remarketing using paid advertisements provided by social media platforms. Remarketing advertisements are generally not a major advertising category provided by social media platforms, but a part of certain effective advertising categories. For example, Facebook provides search ads, which is a major advertising category alongside display ads, shopping ads, etc. In this category, search remarketing ads can be set up.