Wending is an ad format that appears at the top of the search results box of Alibaba International Station when buyers conduct keyword searches. Wending adopts the CPT billing method and directly exposes the brand to potential buyers who are interested in the brand on the search homepage. The Wending ads purchased by merchants can be seen on both the PC and mobile terminals of the International Station. Wending ads are triggered by product words, industry words, and model words. Wending ads have rich styles and are displayed on every page of the search results page. When placed on the main search of the English station, it will bring accurate brand exposure.
The advantages of Wending ads include four aspects. First, Wending ads have a unique position and exclusive resources, and the display form can fully reflect the high-end image of the brand. Second, Wending ads are accurately triggered by product words, which can seize the industry opportunity and strengthen the brand mind of buyers. Third, according to the user’s habit of visiting web pages, the ad position of Wending ads can attract brand strength. Fourth, Wending ads allow merchants to have rich creative designs, can display hot-selling items and multi-item carousels, can display multiple scenes and multiple categories, and can attract customers to click on multiple elements and multiple categories.
Wending ads can display brands, categories and other rich scenes, so it has a unique visitor, display, and precipitation value conversion link. According to Alibaba International Station statistics, the visitor traffic brought by Wending can increase PV by an average of 260%. In terms of private domain precipitation, Wending can effectively improve order conversion and brand premium through brand story marketing.