First, after a new visual marketing plan is prepared, it cannot be put into the market directly. Instead, it should be tested. If it fails, it will cause great losses. Therefore, this step cannot be omitted. A/B testing is a common method. The new plan and the old plan are tested for a period of time. The new plan is decided based on the test results. Sometimes, because the main picture has a greater impact on the exposure and click-through rate, the main picture will be tested separately.
Second, we need to improve the visual marketing plan based on data feedback. Third, officially start. After the visual marketing plan is improved, it should be officially put into the market. At this stage, it is necessary to strictly follow the plan, control the budget, and the marketing person in charge should play a supervisory role. Finally, track and evaluate the visual marketing plan. During the visual marketing process, tracking, evaluation and summary should be carried out and implemented in written reports to accumulate experience and iterate.
In addition, visual marketing should also pay attention to the following issues.
(1) Visual marketing should be closely linked with other marketing. Visual marketing is an important part of the entire cross-border e-commerce marketing and cannot be separated from other marketing tasks. It is completely meaningless to frequently change the homepage, not link with other marketing, and not be responsible for the overall marketing goals.
(2) Visual marketing needs to be implemented rhythmically. After determining the total cycle of a round of visual marketing, it should be subdivided into multiple small cycles, and the overall goal of visual marketing should be broken down into the goals of each small cycle. The marketing actions and rules within the small cycle should be clarified. This will help improve the achievement rate of visual marketing goals, and repeated iterations can also better cultivate the capabilities of the visual marketing team.
(3) Creativity is the key factor for the success of visual marketing. Creativity can refer to peer benchmarks, but it cannot copy other people’s things. Only creativity that fully reflects the characteristics of the company can win the trust of consumers.