Cross-border e-commerce pictures are mainly divided into two categories: company pictures and product pictures. Company pictures are generally used for shop decoration and general modules of detail pages, mainly company information, factory pictures, success cases, qualification certificates, etc. Product pictures are generally classified by product series first, and then subdivided by product models. Product pictures include product main pictures, product detail page pictures, and product posters, etc.
Product picture shooting is a picture shooting for products. After later beautification and creative design, it highlights the overall and details of the product, thereby enhancing the image and value of the store, enhancing the competitiveness of peer products, increasing the click-through rate of the store, and improving the transaction conversion rate of the store. Company pictures are corporate pictures taken from different angles, which can demonstrate the strength of the company, show a beautiful office environment and the real product production process, and further promote product sales. Professional studios should be selected for the shooting of cross-border e-commerce products, because in professional studios, light source control, background design, and props use are extremely convenient. The shooting of pictures is mainly divided into four steps: determining the shooting demand standards, formulating shooting plans, preparing shooting tools, and shooting according to the shooting plans. Cross-border e-commerce companies generally need to take company promotional photos and product photos. Before taking photos, a shooting plan needs to be formulated to determine the scenes and product groups required for the company’s photo shooting, and to make a budget for the photographer and other relevant personnel to refer to.
When taking pictures, the shape, color and quality are required. Commonly used composition methods include horizontal composition, vertical composition, diagonal composition, symmetrical composition, frame composition, golden ratio composition, etc. Product shooting framing mainly involves two elements, one is the subject and the other is the background. At the same time, the background in product shooting can be divided into two parts, one is the monochrome background, and the other is the built background, also called the scene. The types of light during shooting are mainly natural light sources and artificial light sources. Lighting techniques include front and side lighting, 45-degree lighting on both sides, unbalanced lighting at 45 degrees on one side, front and back cross lighting, and rear lighting.
Image processing.
Image processing is an important part of cross-border e-commerce visual marketing. The focus of visual marketing is to effectively convey more information to customers. Exquisite and distinctive pictures can leave a deep impression on customers, increase customer traffic, stimulate customers’ desire to buy, improve the conversion rate of goods, optimize customers’ purchasing experience, and improve customers’ trust. Image processing requires the use of professional software. The commonly used image processing software is Adobe Photoshop, referred to as PS. This software mainly processes digital images composed of pixels. PS has many editing and drawing tools, which can effectively edit pictures and process bitmaps. Pictures can be enlarged or reduced without distortion, and it is more convenient than other software. It involves images, graphics, text, video, publishing and other aspects. Using PS, you can easily adjust color, saturation, brightness and clarity.