There are many kinds of e-commerce promotional tools or promotional means. If they can be used skillfully, the effect of boosting sales will be very obvious.
The practice of merchants cultivating customers’ repeated purchasing habits through various stimulating means such as coupons and red envelopes is called customer incentives. Customer incentives can be divided into long-term incentives and short-term incentives. For example, a single marketing activity can complete a direct short-term incentive. A common long-term incentive method is the membership system.
The membership system is a common customer incentive method in cross-border e-commerce. Through the store membership system, the core purchasing power group can be retained to achieve the purpose of promoting store sales, improving store customer loyalty, and conveying brand value. The membership system itself is a customer screening mechanism that aims to screen out customer groups that are more willing to pay, and to extract more benefits from them, and provide different services to different customers.
Member level and member rights are two necessary elements for building a membership system.