As a marketing tool, live streaming marketing itself also needs to attract traffic, and live streaming is like a large water tank full of holes. It not only has a large capacity, but also keeps leaking water. From the beginning to the end of the live streaming, continuous drainage is needed to maintain a certain view of the scene. As for the part that is missed, a way must be found to deal with it. Therefore, live streaming marketing must be linked with other marketing tasks.
(1) Linkage for traffic. Obviously, almost all anchors will choose to use video to attract traffic. Some anchors only release traffic-attracting videos 12 hours before the live streaming, while other anchors will release videos throughout the live streaming process, and even release traffic-attracting videos intensively once the live streaming begins. It can be seen that video marketing and live streaming have a very good linkage and are recognized by the industry as a routine. Live streaming marketing can be linked with almost all marketing tasks, either to import traffic for other marketing tasks, or other tasks to import traffic for live streaming.
(2) Linkage to promote the effect of live streaming. In addition to traffic, the main purpose of linkage with live streaming e-commerce is to promote sales, usually in the form of short-term promotional strategies such as issuing coupons, limited-time flash sales, and large discounts. E-commerce is one of the main ways to monetize live streaming marketing, and live streaming is another important form of e-commerce. Compared with other models, live streaming e-commerce has the advantages mentioned above. At present, various channels accumulate traffic pools, and using live streaming e-commerce to monetize has become an important form of e-commerce. Merchants should pay full attention to this form and maintain emotional connections with members to prevent customer loss.