Comments directly affect the exposure and traffic of a single product, and thus affect product sales, while feedback affects the performance indicators of the seller’s account store more. Amazon will cancel the sales rights of sellers with too low feedback scores.

Comments are generally displayed at the bottom of the product page.

On the one hand, comments not only help to improve conversion rates, increase sales, and bring more traffic to products, but also help to make products a hit. In Amazon’s ranking algorithm, comments have a large weight, so good comments can play a role in improving rankings. On the other hand, in the product selection stage, comments can not only provide a reference for product selection, but also provide a basis for sellers to analyze the sales of competitors’ products. Sellers can evaluate the feasibility of product selection based on the number of reviews from competitors, and can also discover products that better meet consumer needs based on the reviews of competitors to avoid taking detours themselves.

On the feedback page, the highest rating is 5 stars, and buyers can evaluate the seller’s service performance from three aspects. The feedback content includes whether the product is consistent with the description, whether the seller’s packaging and delivery time are satisfactory, and whether the seller’s customer service staff and their professionalism are satisfied.

Therefore, feedback will only occur in the case of real purchase records. Feedback will be clearly listed on the seller’s store homepage and store evaluation details, so the impact of feedback is directly reflected at the seller account level. This is completely different from comments. Comments are evaluations of the product itself, which only involve opinions on the product, and do not involve issues such as logistics and services. Moreover, as long as you are an Amazon member and have a purchase record on Amazon, you can write reviews for any product.

Comments and feedback are very important to sellers. Sellers must not only improve product quality, service quality and details, but also manage the impact of reviews and feedback, actively attract customers to leave good reviews (cashback incentives cannot be used), and actively manage bad reviews, solve the demands of customers with bad reviews, and respond to bad reviews that cannot be modified at a high level to minimize losses.