Amazon’s backend does not have an industry analysis function. If sellers want to know more market information, they can refer to the following three methods.
First, understand the market situation by referring to the data of other cross-border e-commerce platforms, such as the data vertical and horizontal function of the AliExpress platform, the eBay trend of the eBay platform, and the analysis function of other platforms.
Second, refer to the data analysis results of Google Trends. Google Trends analyzes billions of search results from Google worldwide, telling users the frequency and relevant statistics of a certain search keyword being searched on Google in different periods, and uses this data to reflect the popular content of the current period. From the perspective of product selection, using Google Trends generally will not miss the hot products in each stage.
Third, understand the degree of product competition through the product search function of the Amazon platform, which also provides a good reference for sellers. For example, by searching for “watch”, we get 20,000 results. At the same time, we can also view the product reviews (Reviews) of existing sellers, product prices (Price), and product rankings (BestSellersRank) through the platform to judge the market capacity and product conditions of the category products.