Amazon lucky draw is a free product provided by sellers as part of a lucky draw event to increase the click-through rate of the product and the attention it receives on social media, while also bringing in a large amount of off-site traffic. This promotional method is usually coordinated with off-site marketing. While increasing page views and sales, it can also help build word-of-mouth and increase brand awareness for the product and brand. Before setting up a lucky draw, you must first enable the lucky draw settings in the Amazon Logistics Settings, “Settings” → “Amazon Logistics” → “Lucky Draw Settings” → “Enable”.
Please follow the steps below to complete the Amazon lucky draw settings:
(1) Select “Manage Promotions” from the “Ads” drop-down menu.
(2) Click “Create Promotion” and select “Amazon Lucky Draw”.
(3) Select your product and click “Set Up Lucky Draw”. You will enter the “Set Up Your Lucky Draw” interface.
(4) Fill in the necessary event settings and select the winning method. There are four winning methods.
(5) Setup requirements: What do you want participants to do before participating in the draw?
(6) Once setup is complete, you will receive an email with instructions on how to select participants (such as Twitter, Facebook, email, etc.). You can also choose “Publicize my prize” so that your prize will be made public in programs for Amazon buyers such as “Today’s Prize Draw”.