On Amazon, a world-renowned online retail platform, sellers need to pass a series of certifications to ensure the quality and reliability of their products. As a popular sales site, Amazon US has some specific certification requirements for sellers. The following are the certifications that Amazon US sellers need to complete in general:
1. Brand Registry Certification
Brand Registry Certification is a key step in protecting intellectual property rights. Sellers need to register their brands with the United States Patent and Trademark Office (USPTO) to prove their legal ownership of the brand. This step can not only effectively resist piracy and infringement, but also enhance customers’ trust in the brand and increase sales opportunities.
2. Quality Certification
Certain product categories require specific quality certifications to ensure that the products meet relevant standards. For example, food, medicine, electronic products, etc. Holding these certifications not only improves the competitiveness of products, but also conveys the high quality and safety of products to customers, providing a guaranteed shopping experience.
3. FBA Certification
FBA certification is an effective way to increase product visibility and provide faster delivery services. By storing inventory in Amazon’s logistics center, sellers can let Amazon handle order processing, packaging and delivery. Sellers need to follow Amazon’s packaging and shipping guidelines to ensure that products can be delivered to customers safely and efficiently.
4. Account Authentication
To ensure the compliance and security of transactions, sellers need to complete a series of account authentications. This includes personal identity verification, company information, bank accounts, etc. These authentications help confirm the legal identity of the seller and maintain the security of transactions.
Operating a store on Amazon US, completing brand registration certification, quality certification according to product category requirements, considering FBA certification to provide better logistics services, and completing account authentication are certification requirements that sellers should pay attention to. By complying with these regulations, sellers can better operate on Amazon US, ensure product quality and compliance, and win sustainable development opportunities for their business.