On the Meikeduo platform, as a seller, how to scientifically and rationally select products is an important part of achieving sales success. This article will provide sellers with some suggestions and key factors to help you better select products and improve product exposure and sales conversion rate.
1. In-depth research from the market perspective.
When selecting products, sellers first need to conduct in-depth research on the Latin American market. This includes considerations from multiple aspects such as culture, politics, religion, climate, and popular trends. It is crucial to understand the customs and habits of each country, seasonal holidays, and the rigid needs and consumption levels of consumers. By clarifying the target customers and following the principle of “I have what others don’t have, I am better than others, and I am cheaper than others”, sellers can select products more targeted.
2. Research from the platform perspective.
Sellers can learn in advance about the categories that the platform has recently supported and the large-scale events that are about to be held. By observing Ofertas on the platform homepage and the products participating in DOTD (Deal of the Day), you can obtain information about the platform’s support for certain categories. In addition, products that often appear on the paid advertising interface are also products that perform well in a certain category or are popular with consumers. With this information, sellers can choose products more specifically and prepare for stocking in advance.
3. Focus on categories.
Each company has its own expertise and advantageous categories. Sellers should not blindly follow hot-selling products, but should give full play to the advantages of their own companies and create core competitiveness. Focusing on categories that the company is good at is more likely to gain a competitive advantage.
4. Consideration of product life cycle.
Considering the product life cycle is one of the key factors in the product selection process. For example, before the Mexican summer, you can stock up on sun and beach-related supplies to overseas warehouses in advance; and before Halloween and Christmas in the second half of the year, you can stock up on corresponding holiday supplies in advance. By planning in advance, sellers can respond to market demand more flexibly.
5. Mastery of price.
Sellers need to accurately grasp the profit, traffic and regular models of each product to ensure that each product can give full play to its greatest role. Reasonable control of the proportion of each product is the key to maintaining business balance.
6. Optimization from the perspective of logistics.
According to the volume and weight of the product, choose a reasonable logistics method. For products with large volume, high freight but high profit, it is suitable to choose overseas warehouses for storage and delivery to reduce transportation costs.
In short, product selection is a crucial part of e-commerce operations, and sellers need to consider it comprehensively from multiple angles. Through comprehensive analysis of the market, platform, category, product life cycle, price and logistics, sellers can choose products more scientifically and improve their competitiveness on the Meikeduo platform. In the fierce market competition, the accuracy of product selection is directly related to the quality of sales performance, so sellers must be cautious and continuously optimize their product selection strategies.