The e-commerce peak season is about to kick off, and Mercado Libre’s platform peak season promotion calendar for the second half of the year has surfaced, providing sellers with abundant opportunities to participate. In this article, we will review Mercado Libre’s promotional schedule from September to December, and share some important strategies and tips for preparing for the peak season.
I. Peak Season Promotion Calendar
From September to December, Mercado Libre has carefully arranged a series of promotional activities to create more sales opportunities for sellers:
Mercado Libre Anniversary Event – 2nd week of September;
October Sale – 1st and 2nd week of October;
Pre y Buen Fin (Mexican Black Friday) and Black Friday – 2nd to 4th week of November;
Christmas Event – 2nd to 4th week of December.
These events will attract a large number of buyers, and Mercado Libre will also invest corresponding budgets for online and offline promotion. Sellers can increase the exposure and sales of their products on the platform by participating in these activities for free.
Basically, starting from September, there is an important promotion every month, and Buen Fin in November is particularly important, so sellers must pay attention to it. During this period, the platform will send invitations to sellers for anniversary activities. Sellers are requested to pay close attention and upload corresponding discounts according to the requirements of the activities.
2. Tips for preparing for the peak season
In order to better prepare for the peak season promotion, here are some suggestions and tips:
Top items to focus on: Pay attention to the listings that perform well in regular promotions, regularly track weekly sales and inventory, and communicate with the account manager in a timely manner. This will help to better grasp the market performance of the product.
Goal setting: According to the weekly sales situation, set monthly and quarterly goals, and determine the sales targets for the corresponding promotions. In terms of goal setting, you can have in-depth discussions with the account manager to ensure the rationality and feasibility of the goals.
Sufficient inventory: Ensure that the inventory for the corresponding activities is sufficient 15 days before the start of the event. According to product performance and sales targets, make inventory preparations in advance to avoid losing sales opportunities due to out-of-stock.
Advertising budget adjustment: Before the event starts, adjust the advertising budget according to product performance. A reasonable advertising budget can increase the exposure of products and thus increase sales opportunities. Sellers should adjust their advertising strategies before the event to better cope with the surge in market competition.
As the peak season is approaching, sellers should not only make full use of the promotion opportunities provided by the platform, but also ensure that they stand out in the fiercely competitive market through refined operations and strategic planning. Cleverly responding to the platform’s promotional activities will help sellers achieve better results in this e-commerce peak season.