On the Mercado Libre platform, the reputation of sellers not only directly reflects the operating status of the sellers, but also relates to the store traffic and user recognition of service quality. The color code of reputation is clear on the platform. Dark green represents the best performance, while red means room for improvement. This article will focus on the Handling Time in the Mercado Libre Seller Classroom, which is one of the important factors in assessing seller reputation.
Color Code of Seller Reputation
After the seller enters Mercado Libre and has an activated Listing, the initial reputation is displayed in gray. This is because the platform has not accumulated enough information to fully assess the seller’s performance. After completing at least 10 orders, the seller’s reputation will be given a corresponding color based on the seller’s comprehensive performance in handling these 10 orders. It should be noted that the reputation of each site is assessed independently, and sellers need to maintain the reputation of each site independently.
Three dimensions of reputation
Mercado Libre evaluates seller reputation based on three key dimensions:
Order handling time
Buyer complaints
Seller cancellation rate
This article will focus on the first dimension – order handling time.
Order handling time definition
Handling time refers to the actual operation time from receiving an order to delivering the order package to the carrier and uploading the logistics tracking number. This time limit applies to Mercado Libre’s partner logistics providers and the logistics providers selected by the seller. The platform’s policy stipulates that sellers need to complete the order processing process within 3 local business days. Exceeding this time limit may cause damage to the seller’s reputation.
Key to optimizing handling time
If sellers use a logistics carrier of their choice, be sure to add shipping details as soon as possible to ensure that buyers can quickly track their orders online. This will not only improve buyer satisfaction, reduce complaints and negative feedback, but also help maintain the store’s reputation.
If the seller is working with Mercado Libre’s official logistics provider, the package must be shipped to the logistics provider’s warehouse as soon as possible to ensure that the order is processed in a timely manner.
Conclusion: Improve Handling Time and Build an Excellent Reputation
Understanding and optimizing Handling Time is crucial for sellers. By processing orders and uploading logistics information in a timely manner, sellers can not only avoid damage to their reputation, but also enhance the overall image of the store and increase users’ trust in the service. In Mercado Libre’s seller classroom, Handling Time is a key link in the successful operation of sellers. Sellers should continuously optimize processes, improve order processing efficiency, and provide users with a better shopping experience.