In an era of fierce competition among mainstream platforms such as Amazon and AliExpress, more and more Chinese sellers are focusing on emerging minority language platforms, and Mercado Libre is one of the most popular ones. However, due to language barriers, lack of understanding of the Latin American market and product selection difficulties, many sellers are still on the sidelines. In this issue, we will introduce you to a free product selection tool that can easily help you understand local market demand and solve product selection problems even if you don’t understand Spanish or Portuguese.
1. Use the Mercado Libre product selection tool
Take the Mexican site as an example. Just enter the URL: https://tendencias.mercadolibre.com.mx/ to enter the product trend page of the platform. The page shows the 40 most searched category words by buyers on the Mercado Libre Mexican site. Friends who don’t understand Spanish can translate it in the upper right corner to get the translated Chinese page.
2. Filter category trends
Find “By Category” (Por categorías) on the left side of the page. The categories here are not ranked by search ranking, but by first letter. However, we can click on the category of interest, such as “Home Appliances”, to see the most searched product terms in that category.
3. Applicable to 18 national sites
This method is applicable to Mercado Libre’s 18 national sites. You only need to change the country suffix after the URL to understand the hot search products of the corresponding national site. It should be noted that since the Brazilian site uses Portuguese, the URL is also a little different. To study the product selection trends and hot search terms of the Brazilian site, please log in to https://tendencias.mercadolivre.com.br/.
Although Mercado Libre is currently a growing e-commerce platform, the number of buyers is larger than the number of sellers. Through this gadget, although it provides sellers with a reference for product selection, the platform also encourages more emerging categories to enter. Unlock this free product selection secret to help you open up a new red ocean in the Latin American market!