As the preferred platform for cross-border e-commerce, Amazon is full of opportunities for novices, but there are also some key issues that need to be paid attention to. The following are several aspects that novices need to pay special attention to during Amazon operations:
1. Counterfeit brands and intellectual property infringement issues:
There are counterfeit brands and intellectual property infringement issues on the Amazon platform, which may lead to product removal or account restrictions. To avoid such problems, novices need to ensure that their products do not infringe on the intellectual property rights of others, register their own products, and use Amazon’s brand registration service to improve intellectual property protection.
2. Inventory management issues:
Overstocking or out-of-stock inventory can damage sales and reputation. Novices need to use Amazon’s inventory management tools to make intelligent inventory procurement decisions based on sales data to avoid inventory problems from adversely affecting their business.
3. Amazon’s fees and costs:
Amazon charges a variety of fees, including subscription fees, sales commissions, FBA fees, etc. Novices need to calculate and understand all fees in detail before selling to ensure that product pricing can cover costs and leave enough profit.
4. False evaluation and malicious competition:
Some merchants may gain competitive advantages through false evaluations and other means. Newbies need to follow Amazon’s evaluation policy, not participate in unfair competition, and actively respond to any false evaluations or unfair behavior.
5. Seasonal sales fluctuations:
Some products have seasonal sales fluctuations. Newbies need to diversify their product portfolio to mitigate the impact of seasonal fluctuations or be fully prepared during seasonal peaks.
6. Supply chain issues:
Supply chain issues such as delayed delivery and quality issues may have a negative impact on the business. It is recommended that newbies establish strong supply chain partnerships, diversify suppliers, and maintain regular communication with suppliers.
For activities on Amazon, “flash sales” are a high-profile exposure channel. Amazon’s “Daily Deals” is also a high-traffic event that launches discounted product lists every day, attracting a large number of users to browse and purchase. Newbie sellers can achieve better results by participating in these high-traffic events to increase product exposure and sales opportunities.