As a novice who wants to operate the Amazon platform well, the first thing to do is of course to understand Amazon’s platform rules. This article introduces how Amazon novices can get started and what types of Amazon novice sellers there are.
I. How to get started as a novice seller on Amazon
1. In-depth understanding of the Amazon platform:
Before starting, novices should have a deep understanding of the basic situation of the Amazon platform, including its operating mechanism, business model, and user groups. This helps to establish a comprehensive understanding of the Amazon e-commerce ecosystem.
2. Register an Amazon account:
In order to sell goods on Amazon, novices first need to register an Amazon seller account. During the registration process, provide accurate information and complete the relevant authentication steps to ensure the normal operation of the account.
3. Choose a suitable seller plan:
Amazon provides two plans for individual sellers and professional sellers to choose from.
4. Prepare necessary materials:
After registration, novices need to prepare some necessary materials, such as business licenses, bank account information, and product information.
5. Learn Amazon policies:
Amazon has a series of seller policies and regulations, and novices need to study and abide by these regulations carefully to ensure the normal operation of the store and maintain a good business reputation.
6. Choose the right products:
In the Amazon backend, novices need to choose the right products according to market demand and personal interests.
7. Establish a brand and store:
Establishing a brand image and a professional store on Amazon is a key step. Through a well-designed brand page and a professional store setting, the customer’s shopping experience can be enhanced.
II. Types of Amazon Novice Sellers
1. Retailers:
Retailers are the most common type, purchasing goods directly from suppliers or wholesalers and then selling them on Amazon. They adopt the traditional retail model, looking for popular products and selling them at a higher price.
2. Brand owners:
These sellers are the owners of their own brands and can produce their own products or cooperate with manufacturers. They can set up their own brand pages on Amazon and market and sell their products through the platform.
3. Handicraft makers:
Handicraft makers are usually handicraft makers or designers who can open stores on Amazon to display and sell their handicraft works.
4. Resellers:
Resellers buy low-priced goods and then sell them on Amazon at a price higher than the purchase cost. They usually look for discounted goods, clearance inventory or second-hand goods.
5. Purchasing agents:
Purchasing agents purchase goods from other countries or regions and sell them to consumers in the target market on the Amazon platform. They focus on cross-border e-commerce and overseas market opportunities and are a common type in the cross-border e-commerce field.
The above is a brief introduction to Amazon beginners and novice seller types. After mastering these basic knowledge, novices can start operating on the Amazon platform with more confidence.