(1) AliExpress
AliExpress is an important strategic product for Alibaba’s future internationalization and has become one of the most active cross-border e-commerce platforms in the world. AliExpress has a huge membership base and has become one of the platforms with the richest product categories. AliExpress’s characteristics are that it relies on Alibaba’s huge membership base to implement a low-price strategy; while AliExpress’s market focus is on emerging markets, especially in Russia and Brazil, where its development is very hot; at the same time, AliExpress has a very good community and customer training tradition, which is easy to get started and the entire page is simple and neat to operate, which is very suitable for newcomers whose products have supply chain advantages and obvious price advantages.
(2) Amazon
Amazon is similar to AliExpress, with a huge customer base and data infrastructure, but Amazon has relatively high requirements for sellers, and has corresponding certification requirements for product brands and quality. The procedures are also more complicated than AliExpress and other platforms. After newcomers register on Amazon, they need to receive payments through bank accounts in the United States, the United Kingdom and other countries. Therefore, if you want to choose the Amazon platform, you need to have a relatively solid foreign trade foundation and resources, and a huge amount of capital and a mentality of long-term operation are indispensable.
(3) eBay
eBay is an online shopping and auction website for global customers, with independent sites in 24 countries. Its biggest advantage is that it is ahead of other e-commerce platforms in categories such as auto parts and tool workbenches. eBay has great potential. Its core markets in the United States and Europe are relatively mature, but eBay’s rules are mainly based on serving customers. If there are many after-sales problems with the products, it will be a big blow to the sellers. Therefore, if newcomers want to enter eBay, the most important thing is to choose the products. Sellers can choose some of eBay’s hot-selling products and analyze whether the channels and prices of their own products are competitive.
(4) Wish
Wish is a B2C global e-commerce platform that mainly sells low-priced products. It mainly attracts customers by offering good quality and low prices. It is very popular in the US market. Its core product categories are low-weight, light and fashionable, including clothing, jewelry, mobile phone gifts, etc. Most of the products in the US market are shipped from China. According to the relevant data released by the Wish platform, 97% of Wish’s orders come from mobile devices, the average daily download volume of the App is stable at 100,000, and the peak is 200,000. The current number of customers has exceeded 47 million. It can be seen that based on the current advantages of mobile Internet, Wish has great potential in the future. Through precision marketing, newcomers to cross-border e-commerce can choose some high-quality light fashion products to enter Wish.