Understand the future industry trend of cross-border e-commerce. With the continuous growth of people’s economic income, the demand for overseas shopping has increased, and the domestic e-commerce market is fiercely competitive. The cross-border e-commerce model has rapidly emerged. Standing at a new starting point, it is very necessary for us to recognize the opportunities and challenges we will face in entering a new industry before understanding various cross-border e-commerce platforms, so as to choose a cross-border e-commerce platform that suits our own characteristics.
(1) Cross-border e-commerce is a low-threshold entrepreneurial field
After the wave of “mass entrepreneurship and innovation” in recent years, the threshold for entrepreneurship has become relatively high. Compared with other industries, cross-border e-commerce can be used for both offensive and defensive entrepreneurship. At present, it can be said to be a low-threshold entrepreneurial field.
(2) Cross-border e-commerce business volume continues to rise
Export cross-border e-commerce has become the backbone of China’s foreign trade development. Following the United States and Russia, the business volume in Central Africa, Japan, South Korea and other places has increased. Latin America, Central and Eastern Europe, Central Asia, the Middle East and Africa are rapidly growing emerging markets, and the market prospects for cross-border e-commerce development are relatively broad. The number of cross-border e-commerce platforms and service providers involved in exports continues to increase.
(3) Refined operations become the mainstream
Although the threshold for entrepreneurship is low, in order to survive and grow bigger and stronger, it still requires careful management. Enterprises need to build models that customers like, grab promotional products that match customers’ interests from subcategories, and display them on the web pages browsed by target customers, help lock in customers, achieve precision marketing, and give priority to recommending products that customers are most likely to buy.