1. Globality
As a borderless medium, the Internet has two characteristics: globality and decentralization. This makes the cross-border e-commerce that depends on it also have two characteristics: globality and decentralization. The important feature of e-commerce is borderless transactions. Merchants can provide goods, especially high value-added goods and services, to the global market through the Internet. Globality brings about large-scale sharing of information, but at the same time, merchants must face risks caused by differences in culture, law and other factors. Customers from all over the world purchase goods and services through the Internet. As long as the goods are connected to the Internet, they are global.
2. Brand
Cross-border e-commerce is promoting the rapid transformation of China’s manufacturing to branding and e-commerce. Li Mingtao of the China International Electronic Commerce Center Research Institute pointed out that the Internet has promoted the deep-level transformation of China’s entire industrial chain. It has greatly promoted the upgrading of domestic industries, that is, driving trade from simple processing trade, high-input, high-consumption, and high-pollution consumption production forms, to gradually shifting to a full industrial chain trade form that masters marketing, brands, channels, and customers. There are fewer orders for OEM and more branded goods with higher added value. This has led to the development of cross-border e-commerce towards branding.
3. Mobility
Cross-border e-commerce has made China’s online retail present a trend of global development. With the continuous increase in my country’s exports of high-quality goods, the sales of Chinese-made goods abroad have also gradually increased; with the continuous development and optimization of my country’s cross-border payments, my country’s mobile commerce has become the main cross-border e-commerce method, and the mobility of cross-border e-commerce has become the mainstream and trend.