The official language of Brazil is Portuguese, and only a small number of business people can speak English fluently. If you want to develop cross-border e-commerce customers in Brazil, the first letter should be in Portuguese and state that you will communicate in English if possible. However, it is recommended to learn some common Portuguese phrases. Even if you cannot communicate in this language correctly, your efforts will be highly appreciated by Brazilians. Business cards are also best written in Portuguese.
Like other South American people, Brazilians value deep, long-term relationships. Brazilians believe that interpersonal relationships are one of the most important factors before discussing business, so it takes a certain amount of time to establish a good, pleasant and relaxed relationship. Establishing an atmosphere of trust is a prerequisite for successful business relationships.
Business people in southern Brazil have a strict sense of time, especially in Sao Paulo, the country’s commercial capital, who increasingly value strict schedules and punctuality. To meet with Brazilian businessmen, you need to book an appointment two weeks in advance. When meeting and greeting for the first time, Brazilian men should be addressed as Senhor (Mr.) plus his last name, and women should be addressed as Senhora (Mrs.) and her last name.