As a highly anticipated fashion e-commerce platform, SHEIN provides sellers with a variety of entry modes, among which the self-operation mode is the first choice for sellers with certain operating experience and overseas stocking capabilities. Through self-operation, sellers can more flexibly control product supply, marketing and sales, and the SHEIN platform provides all-round support and assistance.
Features of the self-operation mode:
Seller type: Suitable for experienced cross-border sellers with strong operating capabilities, independent pricing needs, the ability to stock in the local market, or local brands.
Cooperation method: Sellers open stores by entering the platform and have the right to independently select products and set prices.
Hot categories: Focus on non-clothing categories, including but not limited to shoes and bags, home storage, personal care, furniture and appliances, bedding, pet products, etc.
Sales area: Currently mainly in the US site, and other sites are still under development.
Entry threshold:
The product weight must reach more than 0.4KG, and there is no limit on the volume.
Sellers with experience in the North American market will be given priority, including past performance on Amazon, Walmart, independent stations and other platforms.
The platform has many benefits to help sellers’ businesses take off:
0 entry fee, 0 monthly rent, 0 promotion fee: SHEIN provides sellers with a zero-cost entry opportunity for self-operated models, reducing the pressure on sellers to get started.
Limited-time commission-free: For a certain period of time, sellers can enjoy the commission-free policy, further increasing profit margins.
Free traffic entrance to the homepage of the local market: Sellers can obtain free traffic entrance to the homepage of the local market through the SHEIN platform to increase product exposure.
Exclusive fast delivery label marking: SHEIN provides exclusive fast delivery label marking services for sellers in the self-operated model to accelerate the logistics process.
Account manager assists in operation: Sellers will receive support from exclusive account managers to help solve problems during operations and provide personalized services.
By entering the SHEIN platform through the self-operation model, sellers will gain greater autonomy and more platform support, which is an excellent choice for expanding business. In future articles, we will deeply analyze the agency operation model of the SHEIN platform to help sellers better choose the entry method that suits their business.