On the Amazon platform, the seven-day promotion is an effective way for sellers to attract traffic and increase sales. However, in this process, sellers need to flexibly use a series of skills to ensure the smooth progress of the event and the final sales effect. This article will delve into the key skills of Amazon’s seven-day promotion to help sellers better formulate promotion strategies.
1. Pay attention to the ranking of the flash sale interface
Amazon provides an exclusive traffic entrance, namely the Today’s Deal interface. For products participating in the seven-day promotion, their ranking in this interface is crucial. Products on the first page will naturally get more exposure and clicks, so sellers should improve the ranking of products in this interface through automatic advertising and other means. Pay attention to the “sponsored” logo, which is produced by automatic advertising. Successfully entering this advertising position will bring more traffic to the product.
2. The seven-day flash sale must be a hit
In Amazon’s algorithm logic, a hit is a key link. The promotion effect on the first day directly affects the traffic support on subsequent days. If the sales effect on the first day is not good, the traffic support on subsequent days may be weakened. Therefore, sellers should ensure that they can hit the first day and improve the overall performance of the product within seven days.
3. Push about 2 core words
During the seven-day promotion, sellers should push about 2 core keywords. Accurately targeting the number of keywords can not only reduce budget costs, but also help focus on improving the ranking of these core words. If a core word performs poorly in an advertising campaign, sellers can restart a new advertising campaign and gradually close the poorly performing group to optimize advertising delivery.
4. Optimize advertising delivery and continue to observe data
During the seven-day promotion, sellers need to continuously optimize advertising delivery. By observing the data, understand which ad groups perform better and which keywords have higher conversion rates, and adjust the budget and delivery strategy in time. Continuously optimizing advertising delivery will help maximize traffic and conversion rates and improve overall sales results.
Amazon’s seven-day promotion is an important moment for sellers to obtain sales opportunities, and mastering key promotional skills will bring sellers better sales results. By focusing on rankings, explosive orders, pushing core words, and optimizing advertising delivery, sellers can stand out in the seven-day promotion, attract more buyers’ attention, and achieve sales growth. In this highly competitive e-commerce environment, making good use of promotional skills will become one of the keys to sellers’ success.