Shopee platform stores mainly rely on product selection, and operations are also used to assist. Product optimization is very important. In the store operation part, how to optimize the products on the Shopee platform? Today, let me tell you about the Shopee product optimization strategy.
The next batch of platform optimization products should be carried out from many aspects. Sellers need to fully understand the product characteristics of their own stores in order to make better adjustments. There are mainly the following points:
1. Product image optimization
For the first picture of the product, a three-dimensional panoramic display of the product should be made to better attract buyers to click in, and it is also necessary to ensure that the picture is consistent with the product and store design style. When optimizing product pictures, it is necessary to compare and learn from similar products. Only with differentiation can it be more competitive.
2. Product video optimization
Videos can play a full-level and multi-faceted product display effect, which can better reflect the real product situation, avoid the existence of unreal situations, and can well cover the product selling points, so that buyers can better watch and have emotional resonance points, and quickly stimulate consumers to buy.
3. Product description optimization
For the key description of the product, including the store introduction, product information selling points, precautions, etc., it is recommended to use a multi-line short sentence format to beautify the layout, and add some emoticons and other symbols, so that buyers can read more comfortably.
4. Product evaluation optimization
After the product has been on the shelves for a period of time, it needs to have a certain amount of good reviews. You can communicate with consumers who have purchased it and ask them to send more pictures and videos, which can help sellers better improve the conversion rate.
The above content is what this article focuses on. These are the most basic product content optimization. In addition to doing these actions, sellers need to seek more product optimization methods. It is also necessary to crawl and analyze the product data of the store so that you can better grasp the specific sales situation and lay the foundation for building a high-quality store.
In the process of operating a Shopee store, you must be committed to better building a high-quality store in order to retain old customers and attract new customers. If sellers can crawl and understand as many buyers’ needs as possible, they can cover more customers and have a greater competitive advantage.