TikTok recommends content to users in a very similar way to other platforms, although the way it recommends content to users is very similar to other platforms. The TikTok algorithm is very powerful and takes into account a series of factors to decide which content to show to which users, but it will prioritize interaction indicators, most of which are considered the parameters with the highest weight.
Therefore, when there are many comments on the seller’s TikTok video, the seller is more likely to get a higher display, attract more fans, and expand brand influence. So how to get more comments?
1. Throw out relevant questions
A good way to motivate users to interact with TikTok videos is to guide viewers to leave comments, because asking questions acts as a prompt. Just remember here that the questions asked need to be related to the video content or brand, and don’t increase the cost of user understanding.
Alternatively, sellers can also let people guess about the upcoming products, which is more challenging this time.
2. Attract users with hints
Another effective way to give some hints or hints in TikTok videos as video CTA is to guide users to leave comments. Unlike the first trick, sellers don’t need to ask questions directly, but explain to the audience what comments they should leave.
The description does not have to be very detailed, such as asking them to leave an emoji that best expresses their mood after watching the video. Or you can further share experiences related to the content shown in the video.
3. Interact with comments
The comment section usually reflects the user’s intuitive feelings after watching the video. Ideal comments usually have two atmospheres:
One is to express love (including love of content, products, style, and even the entire brand);
The second is to ask questions (such as product function questions in the video, or how to buy, etc.).
No matter which of the above comments, you can respond in a targeted manner. When users feel recognized, they may continue to pay attention to the seller’s content in the future. In addition, seeing the seller’s answer can also encourage others to add their own comments to the seller’s next video.