1. Seeking truth
Strategy: In the description of the product, it is necessary to highlight the words such as affordable and durable.
2. Seeking novelty
Strategy: Just a little persuasion, highlight the words such as “fashionable” and “peculiar”, and try to keep the picture bright when processing.
3. Seeking beauty
Strategy: Sellers of cosmetics and clothing should pay attention to the words such as “packaging” and “modeling” in the text description.
4. Seeking fame
The core of the consumption motivation of this type of customers is “display” and “show off”, and at the same time they have a sense of security and trust in famous brands.
Strategy: Adopt a strategy that caters to their preferences.
5. Seeking cheapness
The core of the psychological motivation of customers who “spend less money and do more things” is “cheap” and “low-end”. Strategy: As long as the price is low, it’s fine.
6. Preference psychology
Strategy: As long as you understand their preferences, you can add some words such as “worth collecting” in the product description.
7. Curiosity psychology
Strategy: For this type of customers, you only need to emphasize the novelty and uniqueness of the product and praise them for being “visionary” and “knowing the goods”.
8. Herd mentality
Strategy: You can describe the product according to this psychology, plus the price advantage, it is easy to gather popularity, and latecomers will continue to come.
9. Secrecy psychology
Some customers do not want others to know the products they buy, such as certain supplies. Strategy: You can emphasize secrecy.
10. Doubt psychology
Strategy: Emphasize to customers that you do exist and the quality of the product can stand the test.
11. Safety psychology
Buyers are worried about the safety of food, sanitary products, electrical appliances, etc.
Strategy: Give explanations and use words such as “safety” and “environmental protection”, which often have better effects.