Advertising is an important method for sellers on the Amazon platform to increase product exposure and sales, and has become an unavoidable problem for Amazon sellers in the operation process. Sellers also need to think about the choice of advertising, not mindless placement. When placing advertisements, you need to choose according to your own placement needs. So, how should Amazon’s new product advertisements be selected? What types of Amazon advertisements are there? This article will answer your questions.
Before choosing an advertisement, sellers need to understand the common types of advertisements on the Amazon platform. Common paid advertisements on Amazon include commercial promotion, brand promotion and display promotion.
Among them, commercial promotion advertisements are often the choice of sellers in the early stage of operation or the stage of creating explosive products for store products. Brand promotion is often used as an advertising promotion method adopted by some brand agents, sellers or brand sellers in order to increase the popularity of their own brands or the loyalty of store fans. As for display promotion, it covers a large range and its advertising cost is also high, which is not suitable for small and medium-sized sellers to choose.
Relatively speaking, during the promotion period of Amazon’s new products, it is undoubtedly the most reasonable for sellers to choose commercial promotion advertising types. After selecting the type of advertisement, the seller needs to select a bidding method suitable for the seller according to the system’s reminder message. Generally, in the early stage of advertising for new products, in order to reduce the risk of advertising, sellers often conservatively choose “dynamic bidding-only lowering” and set the default bidding. In this way, even if the advertisements placed by the seller are unlikely to bring sales, the platform will lower the bidding of the product, thereby increasing the influence of the new products in the store.
Finally, the type of advertisements that sellers need to choose to place are generally divided into two types, namely keyword placement and product placement.
Keywords, when placed, the products placed in the advertisement are likely to appear on the keyword, search page, and the product details page of the competitor.
When the product is placed, it will be subdivided into the category of the product. For example, if the seller sells mobile phones, then the product placement will only be placed in the category of mobile phones during the process of advertising by the platform, and will not appear in the category of tablets. This kind of placement will make the consumer group more accurate and have a certain effect on saving advertising investment. In this way, when the seller launches an advertising campaign, the rationality of the advertising selection can be guaranteed.
The above is a summary of how to choose Amazon new product ads. I hope this content can serve as a reference for Amazon sellers when choosing ads.