Cross-border e-commerce is developing more and more rapidly. Many sellers have set their sights on the Amazon platform. After sellers open stores on the Amazon platform, the first important question is product selection. What are the Amazon FBM product selection criteria?
1. Market demand.
First of all, we should choose products with market demand. The first step in choosing a product is to consider whether the product can really meet the needs of buyers. Sellers cannot arbitrarily choose some products that have no demand and then imagine a market space for the product. The result must be a bleak ending. So before choosing a product, we should ask ourselves: Do consumers really need this product? Under what circumstances will consumers buy such a product?
So, what kind of products meet the market demand we are talking about? For example, in the near future, affected by the epidemic, overseas consumers have different interests in products such as home furnishings and small household appliances, so these products meet the development and needs of the market. If sellers can gain insight into market demand and seize opportunities, choosing such products can increase the chance of explosion.
2. Market capacity.
Make sure that the product has a certain market capacity. Some novice sellers are prone to such misunderstandings when choosing products:
Situation a-Looking for the same model in hot sales. I think the sales volume is huge and the market is large. I will get rich soon. I did not carefully analyze whether the product is suitable for my store and bring stable traffic and sales. In fact, the more such products there are, the harder it is to enter the market because there are too many competitors. If we do not have enough capital and the chance to win, we will be squeezed out by other favorable sellers.
b-Looking for curious products in every corner. Seeing that there are few Amazon product listings, I thought I found a new world and seized the market opportunity. This situation is likely because the market capacity of these products is small and the demand is limited. Even BESTSELLER has only ten orders a day.
Usually, product A is called Red Sea products and product B is called Dead Sea products; if we are not capital sellers who can overcome competitors, or plan to lead the trend and unpopular products, then we should try to avoid these two extreme products. What sellers need to do is to conduct market research and analysis to see whether those products with optimistic market capacity are in line with their own consumers, starting from the needs of consumers, digging out the market capacity, the competition is not so fierce, which is conducive to consumers paying attention to their own products and making it easier to place orders.
3. Look for products with large profit margins.
In operation, we try to choose products with high customer unit prices and profitability. Generally speaking, it is recommended that sellers sell products on the platform at a price of $15-75, because if the price is too high, customers may be reluctant to click, but if the price is too low, it will affect the seller’s overall profit.
In addition, if the price of the product we choose is higher, it means that we have spent a lot of money on the product, which means that the risks of all aspects of the product will increase, which is actually not conducive to the long-term development of the seller.
4. Choose large products.
Of course, it is recommended that sellers can also try to choose larger products. Many small and medium-sized sellers on Amazon may give priority to small and light products, because small and light products are easy to pack and have low shipping costs. But because these products have a lower entry threshold and are more popular with sellers, there will be more competitors.
The above are some must-know criteria for Amazon FBM product selection shared with sellers. We hope that sellers can choose suitable products according to their actual situation. LianLian Cross-border Payment provides professional and considerate services to allow users to conduct cross-border business with peace of mind, helping more users to bring excellent products and services to the global market in a more efficient way.