Multi-platform comparison method is a common and practical method of product selection. For example, sellers on the Amazon platform can pay attention to the product hot-selling data and styles with rising sales on other platforms such as Wish, AliExpress, cBay or foreign independent sites in real time, and then put the styles with market potential directly on the Amazon platform for sale according to their own needs.
Take the Amazon platform as an example. If you want to select products on the Amazon platform, there are two ways to select products: put on the hot-selling styles that others have already sold well and put on the potential styles that others are still in the growth stage. The following focuses on the first one.
Putting on the hot-selling styles that others have already sold well can be divided into two categories: putting on the styles that others are selling well and putting on the styles that others have sold well.
Putting on the styles that others are selling well
The standard for judging the hot-selling styles is to see whether the product occupies the recommendation column in the middle of the page. These products occupy the recommendation column of the page, indicating that they are hot-selling styles.
For these products, if their sales ranking is relatively high and their sales are high, then selling the same products is not advisable and the probability of success is low.
So, is there a way to surpass the sales of the hot-selling products? Yes, but it is only possible in the following two situations.
(1) The hot-selling products meet the conditions of poor quality, incorrect backend product information setting, low rating, poor FBA, out of stock, etc. On the Amazon platform, no matter how gorgeous the product page is designed, as long as the product rating is low, the sales will drop sharply.
(2) The hot-selling products miss part of the market in the keyword or title advertising information setting. This situation generally does not occur. If it does, the seller needs to have strong analytical ability. Because the search rule of the Amazon platform is: assuming that all keywords in the product title do not contain A, then this product information will definitely not appear in the search results of A. At this time, if the seller focuses on the search results and matching of A, he can grab a certain market. However, this situation is more caused by the operational errors of other sellers. Generally speaking, qualified operators will include 90% of keyword combinations when setting keyword or title advertising information.