Many cross-border e-commerce sellers spend a lot of time on the issue of product selection, and too many reference coefficients lead to difficulties in product selection. For example, market capacity, market demand, supplier service capabilities, especially Amazon sellers should also be careful not to step on the red line of infringement, product quality, profit margin, etc. Today, let’s talk about how Amazon sellers should choose products from another dimension.
First of all, from the perspective of long-term development of marketing, the choice of products must choose products that you have a deep understanding of the industry. For example, if you are a pet lover, you can say that you are very proficient in a series of pet-related products, from bathing products, food, toys, clothes, pet nests, tableware, training courses, etc. Because you are also a consumer yourself. You naturally realize that as a consumer of a family pet, what kind of spiritual needs do they have, why do they buy, what kind of additional added value do they hope that the company can provide, and so on.
In this way, compared with peer competitors who do not have pets, you just sell products, you have a very strong intangible advantage. In terms of after-sales service and content marketing, you can create information, services and products that consumers really need in advance.
Secondly, we should choose industry segmented products that we like and are interested in. For example, if you really like to practice yoga, yoga-related products are products that you can easily try. Jobs once said in an interview that the career you want to do must be something you are interested in and like. Because there will be too many difficulties and obstacles in the process. If it is not out of true love, it is impossible to stick to this thing. This process will not be too pleasant.
From this point of view, every time you enter a new field, it takes time and cost to absorb and digest industry knowledge. If you just choose the fire in the market and follow the trend, you will find that you end up being a very busy firefighter, hammering east and west, but you have not studied any sub-segments in depth. It can be said that the competitive advantage is very limited compared with peers.
Finally, in addition to the above two reference criteria, another factor that needs to be considered is that these products are preferably rigid products in the large consumer market (MassMarket). This is a relatively reasonable basic concept of product selection. On this basis, products can be screened and there are relatively sustainable categories for operation.
The above is a new product selection idea shared with Amazon sellers, and I hope it will have a certain effect on the sellers’ product selection. Sellers can choose the corresponding products according to their actual situation. Lianlian Cross-border Payment always pays attention to every little thing of the sellers. In future articles, we will also bring articles on related aspects to help sellers operate better.