AliExpress Express (hereinafter referred to as Express) is a traffic diversion tool that can quickly increase store traffic. It can not only increase product exposure and attract potential buyers, but also allow users to set comprehensive keywords and display product information for free. It is a network promotion model that charges according to the number of clicks.
Factors to consider when selecting products for Express Promotion
1. Product information quality
(1) Professional title. It must contain keywords such as product attributes and sales methods.
(2) Rich pictures. There are 5 or more pictures that describe the product in detail. Select some clear pictures that can highlight the product features as the main picture.
(3) Detailed description of product information. Product information includes product function attributes, product detail pictures (text descriptions can be added to detail pictures), supported logistics methods, after-sales service and other descriptions.
(4) Price advantage. Products with price advantages can help your products get more clicks and attention when displayed on Express.
(5) Free shipping. Products with free shipping are more popular with consumers.
2. Product historical sales and conversion rate
Product historical sales and conversion rate data can be found in the AliExpress data. Sellers can select a few products from products with good customer orders and feedback or products with price advantages to try, make a plan on the through train, and focus on promotion.
3. Product praise rate
On the one hand, buyers who click to enter the product details page and browse the product reviews are more likely to place an order: on the other hand, when other conditions are the same, products with high scores have lower transaction prices.
After selecting the product, you need to add keywords. When adding keywords using the through train keyword tool, you don’t have to consider word tags, such as “high orders” and “high conversions”. You can add more keywords in the early stage, but you must ensure that the keywords are strongly related to the products, and pay special attention to the consistency between the keywords and product descriptions. Continue to promote on the through train for two weeks, and then optimize and adjust the data.