From another more practical perspective, cross-border e-commerce has the following transaction functions.

1. Cross-border advertising

Cross-border e-commerce enables enterprises to use their own websites, B2B platforms, yellow pages, corporate databases and emails, etc., to advertise globally, promote corporate image and publish various goods and service information.

2. Cross-border consultation and negotiation

Cross-border e-commerce enables enterprises to negotiate transactions and exchange instant information with the help of non-real-time emails and real-time software tools such as Skype (an Internet phone tool). Consultation and negotiation using these tools on the Internet can transcend national borders and provide a variety of convenient forms of remote conversation.

3. Cross-border online ordering

Foreign customers can purchase directly through the Internet. In this way, cross-border e-commerce enterprises can carry out the entire process of ordering, production and sales in real time, ensuring that enterprises can closely track sales activities.

4. Cross-border electronic payment

Cross-border electronic payment is an important part of the cross-border e-commerce transaction process. Foreign customers can use a variety of electronic payment methods such as credit cards, e-wallets, e-checks and e-cash to make cross-border online payments through online channels.

5. Cross-border service delivery

For tangible goods, the cross-border e-commerce system can coordinate logistics between domestic and foreign warehouses and track delivery information in real time; for intangible information products such as software, e-books, information services, etc., the goods can be immediately delivered to overseas customers through the Internet.

6. Cross-border information consultation

The cross-border e-commerce system can collect customer feedback and demand information on goods and sales services in a timely manner, which can improve the level of online transactions and after-sales services, and enable cross-border e-commerce companies to obtain business opportunities to improve products and discover markets.

7. Cross-border transaction management

The management of the entire cross-border transaction will involve multiple aspects of people, finance, and materials, as well as coordination and management between enterprises, between enterprises and customers, and within enterprises. Cross-border e-commerce can provide a good network environment and a variety of application service systems for transaction management, which in turn enables cross-border e-commerce to be more widely used.