1. Cross-border e-commerce changes the way of competition in international trade

Under the cross-border e-commerce environment, competition between enterprises is no longer a simple competition of products or services, but a competition between business models and supply chains. The manufacturer that can apply the most advanced technology to products and services at the fastest speed and give the most competitive prices to customers can win the initiative in market competition. More and more import and export companies have realized that supply chain management is extremely important to win in market competition. Under the conditions of e-commerce, supply chain management can rely on electronic trading methods to obtain maximum profits with minimum investment, establish faster, more convenient and more accurate electronic contact methods with suppliers, distributors and customers, realize information sharing and management decision support, ensure timely production, delivery and scheduling of products required by customers, reduce inventory, reduce transit time, and strive to obtain the maximum benefit at the lowest cost.

2. Cross-border e-commerce has brought about major changes in international consumption trends

First of all, the online search function can easily allow consumers to compare prices from three or even several countries (regions), providing consumers with more choices, and consumers can use the network for settlement and payment services to complete transactions. Secondly, cross-border online trade provides convenience to consumers in various countries, saves shopping time, and enables consumers to buy goods from all over the world without leaving home. Finally, under the influence of economic globalization, the economic ties and interdependence between countries have deepened, and coupled with the globalization of the Internet, the flow of information has accelerated. Therefore, a consumption concept and consumption fashion will quickly spread around the world, making global consumption preferences tend to converge.