Although social media tools vary greatly and marketing methods are also varied, for cross-border e-commerce sellers, traffic diversion is the ultimate goal. From the perspective of purpose, in fact, all social media marketing tools have their common characteristics. As long as these fixed steps are followed, the ultimate goal of traffic diversion should be achieved.
1. Set social media marketing goals
Social media marketing goals should not only be the number of “reposts” and “likes”, but should be about advanced indicators such as sales, popularity and website traffic. Setting marketing goals is undoubtedly the first thing cross-border sellers have to do. Determine how big a marketing goal you want to achieve from social media marketing tools and how much traffic you want to get. Don’t start blindly. Without expectations, you can’t measure whether your marketing is effective, nor can you prove whether your return on investment is reasonable.
2. Evaluate the current status of social media marketing
This is mainly for cross-border enterprises and cross-border sellers currently using social media marketing tools. For example, how much traffic your Facebook marketing can bring to you every month, you need to make an accurate assessment. In addition, you should also understand which social media marketing tool you use can bring you more traffic, and how your competitors use social media marketing tools to attract traffic, and then optimize and improve the marketing tools in a targeted manner. This evaluation should be carried out dynamically and regularly, so that you can optimize and adjust your marketing plan in a timely manner.
3. Improve the social media performance of corporate brands
Generally speaking, each social network has different audiences, and they should be treated differently. You should make a distinction and optimize your corporate brand homepage in a targeted manner to achieve your expected business goals. By optimizing the corporate brand homepage, you can help you get more network traffic. Improvements after evaluation are a long-term job, and sellers need to really work hard on this step.
4. Develop content planning and editing schedule
Social media marketing is actually part of content marketing. Good content can attract more users to browse your website. Therefore, the social media marketing plan should include a content marketing plan consisting of content creation strategy, content curation strategy and editorial schedule.
Your content marketing plan should include the following questions.
(1) What type of content do you publish or promote on social media?
(2) How often do you update the content?
(3) What audiences do different types of content target?
(4) Who will create the content?
(5) How will you promote the content?
The editorial schedule mainly refers to the specific dates and times for updating blogs, posting Facebook and Twitter, and the content you want to market in social media marketing activities.
5. Adjust your SNS marketing plan in a timely manner
For any company or brand, your marketing plan and goals cannot be static. You need to make changes and adjustments in a timely manner based on your product sales and corporate development and construction. This is especially true for SNS marketing. You can use some analytical tools to find out where your social media marketing strategy needs to be adjusted and optimized, such as Google Analytics, which can track the traffic from social media in a timely manner. Based on the results of the analytical tools, optimize and improve your social media marketing plan and goals.