Social media, also known as social media, refers to websites and technologies that allow people to write, share, evaluate, and communicate with each other. Social media can be mainly divided into the following categories: professional social network, mobile chat, instant messaging, online trade, microblogging, blogging, photo sharing, video sharing, Q&A, Wikis, online music, check-in, message board, etc. There are many kinds of social networking websites abroad.
Social media marketing, also known as SNSO marketing, is to use the above-mentioned social network channels to spread and publish information using text, pictures and videos, thereby forming a way of marketing, sales, public relations processing and customer relationship service maintenance and development. Compared with general social mass media, the significant feature of social media is that it allows users to enjoy their own creative rights and speech rights, freely carry out various editing and creative work, and can communicate and share with each other.
There are many popular social media in China today, such as Weibo, WeChat, QQ, etc. In cross-border e-commerce, foreign social media are often used, and the more popular ones include: “Facebook”, an American social service website with about 1.3 billion users; “Twitter”, an American social network and microblogging service website; “Line”, a communication tool that allows free calls and free text messages under the condition of opening data traffic or connecting to wifi; “Instagram”, a micro-community APP based on photos or videos shared by users; “Google+”, an SNS social networking website that allows you to share interesting things with friends with different interests, etc.