Another effective way to make a website rank high in search engines is “search engine optimization” (also known as website optimization). In fact, search engine optimization follows the scientific and comprehensive theoretical mechanism of search engines, and rationally plans and deploys website structure, web page text language, and interaction strategies between sites to explore the maximum potential of the website, so that the search engine can include as many web pages as possible and rank high in the search engine’s natural search results, thereby promoting corporate online sales and strengthening network brands.
Search engine optimization is different from search engine keyword advertising in that the former mainly gains the attention of users based on the ranking position of search engine natural search results, while the latter obtains the opportunity to be discovered by users in search results by paying search engines.
There are many factors that affect the search engine optimization of corporate websites. Website page structure layout, website navigation and map settings, keywords, external link quality, website design optimization, website text editing level, website product information, etc. restrict the search engine optimization strategy. However, with the increasing maturity of search engine optimization theory and the improvement of optimization strategies, the continuous updating of strategies such as domain name design, text information, keywords, APP, algorithm, link technology, and web page structure optimization has greatly improved the ranking of target pages in mainstream search engines.
Some websites have unreasonable navigation structures and map settings, too many web page links, incomplete links, dead links, poor interrelationship between web pages, simple web page text information, and lack of dynamic effects, which affect the crawling and crawling of website content pages. Some websites have a large number of external links, unreasonable return node settings, cross links, bulk address link exchanges, and automatic exchange of links by website members, user clicks and browsing payments, etc., which are implanted in large quantities of search ads or illegal advertising links, which affect the link quality and website reputation, thereby reducing the website search ranking, and even being blocked and permanently deleted by the search system. There are also some websites with rough page text information, chaotic page structure settings, irregular dynamic and static effects, grammatical errors, and lack of layered layout concepts, which will also affect the recognition and reading of search engines, which is not conducive to the storage of page information and restricts the promotion and ranking of websites.