For those who work in this field, export cross-border e-commerce is familiar to them. However, for those who are not involved in this field, they may have only heard of a few e-commerce platforms, and most of them are likely to be import e-commerce platforms, such as NetEase Kaola, JD Global Shopping, Vipshop, etc. Most of these platforms are settled by domestic agents. So what is export cross-border e-commerce?
In short, export cross-border e-commerce is actually a special platform that allows merchants from all over the world to settle in, publish their own resources on the platform, and then show them to global buyers. Buyers place orders and ship after finding the goods they need. Its model is essentially the same as that of domestic e-commerce platforms. However, compared with domestic e-commerce platforms, export cross-border e-commerce faces more and wider consumers, and in terms of investment promotion, it is aimed at global merchants to settle in.
Due to the wide range of export cross-border e-commerce platforms, different regions have different e-commerce platforms. The well-known Amazon, wish, Walmart, etc. belong to North America, while the more famous ones in Southeast Asia are Shopee and Japan’s Rakuten Mall. The operation methods of different platforms are very different. Basically, they all follow local customs and consumption habits, and can better integrate into the local market. In addition, in terms of personnel appointment, the requirements of domestic e-commerce platforms are relatively lower. Export cross-border e-commerce has to face consumers in various regions of the world, which has certain requirements for staff, and there are many languages. The platform will also have a special customer service team to help sellers understand customer needs.
The most important point is the logistics timeliness. For sellers, high logistics timeliness can ensure that their products get better reviews. On domestic e-commerce platforms, logistics generally only takes about three to four days to reach most cities in the country, but the fastest delivery of export cross-border e-commerce is basically more than five days. Delivery is also divided into overseas warehouses and self-delivery. Different delivery methods will lead to different timeliness. In addition, in terms of logistics costs, cross-border e-commerce has gradually increased its choices, and the cost is basically calculated in grams. Therefore, if sellers want to reduce their expenses in logistics, they can also adjust their product structure and try to choose some products with low weight and high value. Export cross-border e-commerce will become more and more common with the continuous development of the economy, and its development will become more and more mature. If sellers want to do this business, they must master the basic concepts and explore the key points in depth.