In cross-border e-commerce, Google Ads is a promotion method that cannot be ignored. Especially for novice independent station sellers, it is crucial to understand the basics of Google Ads. Below we will explore various aspects of Google Ads in depth to help you better understand and use this powerful promotion tool.
1. Quality Score
Quality score is an indicator that Google comprehensively evaluates based on ad click-through rate, keyword relevance, and landing page quality. It directly affects the rating and ranking of ads. The higher the quality score, the better the ad ranking, and the higher the ranking. Therefore, maintaining a good quality score is crucial to increasing ad exposure and reducing costs.
2. Ad Rating
Ad rating is a comprehensive evaluation indicator of Google for ads. It is one of the important factors affecting ad ranking and cost. A high ad rating can make ads rank higher and reduce promotion costs. Therefore, improving ad rating is one of the important ways for independent station sellers to reduce promotion costs.
3. Bidding system
Google Ads adopts a bidding model, that is, when the quality of ads is similar, ads with higher bids will get higher rankings. The bidding cost is not only related to the quality of the advertisement, but also to the popularity of the selected keywords. Therefore, sellers need to find a balance in bidding to ensure the ideal exposure effect and cost control.
4. Bidding method
Google Ads has three bidding methods, including pay-per-click (CPC), pay-per-thousand impressions (CPM) and pay-per-interaction (CPE). Among them, pay-per-click is the most common method, but sellers need to pay attention to choosing the right keywords and bidding strategies to avoid high costs and poor results.
5. Ad type
Google Ads includes search ads, display ads, video ads, shopping ads and maximum effect ads. Different types of ads are suitable for different promotion scenarios. Sellers need to choose the right ad type according to product characteristics and promotion goals, and formulate corresponding promotion strategies.
6. Ad extensions
Ad extensions are a supplement to ads. Sellers can enrich ad content and improve user experience by adding site links, contact information, location, quotes and other information. Adding ad extensions does not require additional fees and is one of the effective ways to improve advertising results.
7. Advertising composition
Google ads generally consist of three parts: keywords, ad copy, and landing pages. These three directly affect the cost and effectiveness of ads, so sellers need to study each part in depth to ensure the quality and effectiveness of ads.
In summary, understanding the basics of Google ads is crucial for novice independent website sellers. By reasonably setting quality scores, optimizing ad rankings, flexibly using the bidding system, choosing appropriate bidding methods and ad types, and enriching ad content and additional information, sellers will improve advertising effectiveness and achieve promotion goals.