What is the product selection trend in 2020? Let’s combine your team to develop a plan in two steps:
1. General category
To put it simply, it is to spread the goods. If you spread them well, you will definitely make money. If you don’t spread them well, your funds will be trapped.
The so-called general category sellers must pay attention to inventory, grasp the target, seize the market’s social media hot spots and holidays, and various upcoming sports events.
The advantage of the general category is that the “centipede” is dead but not stiff. If one of the products has a problem, or is removed from the shelves, out of stock, or is infringed, or cannot be developed, other products can still be sold normally.
This approach requires a peaceful mentality. It does not require every product to be popular, but it requires every product to make money. This is its advantage, but it also has disadvantages, occupying your funds.
Later, we will tell you about the data model of general distribution. How much should we spread? How much is the return? How long is the account period? In order to achieve the prerequisites for general distribution.
In addition, in the process of distributing goods, people did not carefully select them, and immediately launched new products after a brief look. Some pictures or texts, the keyword copyright, may cause infringement. In addition, there is a risk of unsalable goods.
Second, after introducing general products, let’s take a look at vertical categories
We have always emphasized that boutique sellers are 3~5 or even 10 products, but each product has a certain volume, which is well maintained, a virtuous cycle, and a high collection rate.
Boutique sellers should pay attention to the following points:
First, products should be continuously iterated and updated, and precipitated into more subdivided fields.
At the same time, in order to maintain user stickiness, we can learn from some big sellers’ mold opening, including supply chain, appearance, and promotion experience. We have made some new models. Of course, its advantages are very good, with stable orders and quick money.
Secondly, whether it is a single product or a series of products, your store looks very professional, which makes it easy to convince customers.
Third, customers have a certain stickiness. Fourth, it is to build a brand.
Amazon hopes that everyone can provide more boutique products. Of course, there are some disadvantages to making boutique products. Boutique stores require a lot of R&D time and capital investment costs.