TikTok Shop’s flash sale mode is a tool for quickly publishing products, providing a convenient sales channel for high-quality merchants. However, in order to maintain the platform’s business ecology and consumer rights, TikTok Shop has established a series of specifications and requirements for the use of the flash sale function. This article will introduce in detail the rules for using the flash sale mode, as well as the rights and responsibilities that merchants should pay attention to in this process.
1. Merchant Rights
TikTok Shop has certain standards for opening and closing flash sale functions for different types of merchants, which is to ensure the quality of goods and to enhance user experience.
2. Product Quality Requirements
The goods released by merchants must comply with national and industry standards, and the quality should meet the quality inspection standards of the platform. The platform will conduct irregular and unquantified spot checks on the goods to ensure the rights of consumers.
3. Product Release Requirements
Merchants need to follow certain specifications when releasing products, including accurate filling of product information and standardized setting of titles. There are different release requirements for combined and single forms of goods.
Fourth, Title Requirements
The product title must comply with the regulations, clearly and concisely describe the characteristics and attributes of the product, and avoid using false or exaggerated promotional terms.
Five, Main Picture Requirements
The main picture of the product must be a screenshot taken during the live broadcast, and must fully display the front view of the product, and must not deliberately block the details of the product. The color, specifications, etc. of the product shown in the main picture must be consistent with the actual product.
Six, Image Requirements
The uploaded image must comply with the format and size requirements, and must not exceed the specified size. The image content should be related to the product, and no other content unrelated to the product being sold should appear.
Seven, Product Details Page Requirements
When filling in the product details page, merchants need to accurately fill in various information, including product category, price, inventory, product material, etc. For precious metal products, information such as the purity of the precious metal must also be indicated.
Eight, Order Card Requirements
The order card must accurately fill in product information, including the buyer’s nickname, material, product size, etc. Merchants can fill in relevant information in the remarks column, such as gift information, product maintenance information, etc.
9. Requirements for product promotion
Merchants need to follow certain rules when promoting products, such as fully describing the details of the products during the live broadcast, and not fabricating details or exaggerating the publicity. Product inventory must be sufficient, and the products must not be advertised as having medical, health and other functions.
10. Penalties for violations
For stores and products that violate regulations, the platform will take a series of penalty measures, including removing products from the shelves and banning stores. At the same time, the platform will also deal with influencers and content that violate the regulations accordingly.
By complying with the above regulations and requirements, merchants can protect their own rights and interests, improve the quality of products and user experience, and thus achieve better sales results in the flash sale model of TikTok Shop.