A good Amazon product title can maximize the flow of traffic to the product, increase exposure and order volume.
Sellers can refer to the formula for setting titles: core keywords + brand + highlights + materials + secondary features + attributes (size/capacity/color/quantity, etc.).
The title must be filled in, try not to waste a single character, and include as many keywords as possible in the product title to increase the weight of the listing.
Sellers can refer to the following methods to set product titles.
1. Set accurate keywords
Keywords are the core part of the product title, and the selection of keywords must be accurate. The method of selecting keywords has been introduced in the previous chapter, so I will not repeat it here. In addition to selecting accurate keywords, in order to increase the probability of the product being searched, you can also add broad keywords and long-tail keywords with high attention to the title.
2. Add the scope and characteristics of the product
After determining the keywords of the product, add the scope and characteristics of the product (such as color, material and size, etc.) in the title. The applicable scope of the product should neither be exaggerated nor too small. Exaggeration can easily lead to false descriptions, while too small a description can easily lead to the loss of potential transactions.
3. Data supplement and modification
After completing the above two steps, the general framework of the title is basically completed. The last thing to do is to supplement and modify the data. You can add your own trademark to the title. If you sell in large quantities, you must reflect the quantity of the product.