In order to avoid detours, sellers can refer to the following tips when setting Search terms keywords.
1. Use spaces or commas
When writing keywords, in addition to using English commas and spaces to separate keywords, there is no need to use other symbols, such as Chinese commas, periods or quotation marks.
2. Think from the buyer’s perspective
Sellers should learn to screen and sort keywords from the buyer’s perspective, and put the keywords that buyers want to know the most, most hope to know, and most urgently know in the front, and then write the rest into the Search terms according to the relevance to the product. If possible, try to fill in all 5 Search terms. Of course, it should also be used flexibly according to the product. Some products have very few keywords themselves, so there is no need to fill them all.
3. Pay attention to synonymous names of products
Each country, each region, and each type of people may have different names for the same product, which may lead to the possibility that the same product may have multiple different name keywords. For example, some people call mobile power banks power banks and travel chargers; for example, there are two names for lamps: lamp and light. When setting keywords, both words can be included.
4. Grasp seasonal keywords
If the products sold are suitable for holiday use or gifts, sellers should modify the keywords before the holiday arrives, usually half a month or even a month before the holiday, and add holiday-related phrases to the keywords, such as “Christmas”, “Halloween”, “Black Friday”, etc.
5. Phrases conform to grammatical rules
If you want to use several words as a keyword, put them in the most logical order, that is, pay attention to some grammatical writing, such as “red long dress”, which conforms to the English writing rules is “long red dress”, not “red long dress”.