Sponsored Products Ads are image ads that appear in search results in the form of images and text with the word “Sponsored”. They can match the corresponding products based on the buyer’s keywords to increase the exposure of the relevant seller’s products. Sponsored ads are paid (PPC ads), but sellers only need to pay when the buyer clicks on the ad to enter the product details page. Once the buyer clicks on the ad, they will go directly to the product listing page.
Display location of product promotion ads
Sponsored ads have multiple display locations, which not only support display on PC but also on mobile terminals, including product images, product titles, product prices and reviews. Currently, there are two possible locations for Amazon ads to appear.
(1) At the top of the search results page, the ad will have the word “Sponsored”.
(2) In the middle of the product details page.