At the beginning of any product review, you can see the star rating and score rating, the star rating ranges from one star to five stars, and the score is also 1 to 5 points.
The star rating weight of the review is the result of the evaluation by Amazon’s intelligent robot, not simply the average of all order evaluation scores. The time of the review, the number of adopted reviews, and whether the review has a VP mark are directly related to the final score result.
1. Time of Review
The time when the customer leaves the review is an important factor affecting the star rating of the listing. Some people believe that the influence of previous reviews is greater than that of recent reviews. For example, the weight of the review left last week is higher than that left yesterday, which prevents some sellers from making false five-star reviews in a short period of time; others believe that the influence of recent reviews is more important, that is, if sellers want to get high scores, they must continue to receive five-star reviews, which is in line with the logic of good products.
In any case, under the evaluation of Amazon robots, as long as the seller operates in good faith and obtains more real good reviews through the strength of the product itself, the score will naturally increase.
2. The number of adopted reviews
The number of adopted reviews refers to the number of helpful votes clicked by the seller. The more adopted reviews are, the greater the impact on the star rating of the review. Of course, if a one-star negative review is liked many times, it will also have an adverse effect on the assessment of the entire review score.
3. Does the review have a VP mark
If the review does not have a confirmed purchase (Verified Purchase, VP) mark, even if the number is large, it will not play a role in the overall star rating. Because many buyer accounts will be listed as suspicious by Amazon, and it is believed that the reviews they make are false reviews, even Top Reviewers will be suspected by Amazon. Reviews with VP marks are made by buyers who have actually purchased the product, which can increase the persuasiveness of the review.