Try to avoid the above-mentioned infringing products is only one of the methods. If Amazon sellers want to avoid infringement, they also need to do the following.
1. Ensure the regularity of the supply channel
Sellers must first ensure the regularity of the supply channel. When selecting products at the beginning, they must prevent a series of infringement problems that may be caused by products in the supply chain. Sellers need to fully understand the production capacity and production qualifications of suppliers to eliminate imitations and fakes. If you find that the product you choose has been printed with someone else’s trademark, it is best to check whether the trademark is valid on the trademark website. If the trademark itself is not exclusive to the supplier and the supplier cannot provide a letter of authorization, it is recommended that sellers do not sell such products. Otherwise, once infringement problems occur, it will cause great trouble to sellers.
2. Obtain a brand authorization
If the seller is an agent and sells a brand of goods on Amazon, then before publishing the listing, you must first obtain the authorization of the brand you sell. It should be noted that only the trademark holder can authorize the brand to others, and other agents are not qualified to authorize other sellers who open stores on Amazon. Sellers have the legal right to use trademarks only if they have obtained formal authorization from the trademark holder.
3. Avoid product listing infringement
Images may also involve brand and trademark infringement. Usually when posting product images, the Amazon platform will not determine whether the seller’s images are infringing. However, if the product images are reported by the original seller of the images, and Amazon verifies that the theft is true, the seller’s account will be frozen by Amazon. Therefore, it is best for sellers to use original images, and the listing title, text description, and keywords in the Search terms should not contain other people’s brand names.
4. Set a unique store name
When setting a store name, avoid having the store name involve trademarks registered by others. Do not copy the names of other well-known brands, and do not skirt the rules by using brand names that are likely to cause misunderstandings among buyers.