Facebook, Twitter, Pinterest and other social platforms have broadened the channels for enterprises to carry out marketing and promotion. These platforms enable enterprises to promote the concept and value of their own brands, thereby increasing the awareness and influence of goods and services. However, in actual operation, some enterprises often fail to achieve the expected marketing effect. This is because they have made some misunderstandings in social media marketing.
1. Lack of a complete marketing strategy
If a company does not have a complete marketing strategy when carrying out social media marketing, then this marketing activity cannot convey effective information to the outside world, and it cannot form continuous and effective communication with customers. Therefore, enterprises must form their own characteristics when carrying out social media marketing, plan a measurable goal, formulate a social media operation rule, and determine a regular schedule for publishing information. If these are missing, the marketing promotion done by enterprises on social media is just blindly publishing information and consuming their own brand value. The value of a clear and effective social media marketing strategy lies in making the published content attract customers’ attention and generate stickiness.
2. Creating accounts on multiple social media
For social media marketing, it is important to stay active on multiple platforms, but for companies that are just starting out, especially some small businesses, it is often easier to operate and more effective to focus on promotion and marketing on one social media platform before expanding their business. If you rush into it and create accounts on almost every social platform such as Facebook, Twitter, Pinterest, YouTube, and bombard yourself with crazy and disorderly information, you will only get yourself into trouble. When you have too many accounts and are unable to manage them and eventually have to give up, you will feel even worse, which is not conducive to the spread of the brand.
3. Buying fans
Quantity cannot achieve quality. The focus of social media marketing for companies is to establish a trusting relationship with customers, and should not just focus on the number of fans. Thousands of fans require companies to spend more time and energy to maintain. Buying fans can easily arouse public disgust. Once a company’s buying fans is discovered by its real fans, it is easy to cause real fans to flee, thereby having a negative impact on the company’s credibility.
4. No interaction with fans
The positive response of the company will make the fans on social media very happy, because fans hope that they are communicating with a person with feelings, not a cold machine. The company’s active response to some hot spots can not only help the company to establish a close relationship with customers, but also leave a friendly and intelligent impression in the hearts of customers.