In the fierce competition on Amazon’s e-commerce platform, the selection and use of keywords are crucial for product exposure and sales. Understanding different types of keywords and their functions can help sellers promote products more effectively and attract potential buyers. This article will take a deep dive into the core keywords, main keywords, and long-tail keywords on Amazon to help sellers better understand and apply these keywords.
1. Overview of Amazon Keywords
Keywords on Amazon can be roughly divided into three categories: core keywords, main keywords, and long-tail keywords. Each keyword has its own unique role and value.
Core keywords: These are keywords that describe the most basic attributes and characteristics of a product, such as brand, product type, function, etc. They are the core of product information, ensuring that the product can be correctly classified and matched to the buyer’s search intent.
Main keywords: Directly related to the product, further refine and describe the characteristics and features of the product. These keywords are used to provide a more detailed product description to attract the attention of target consumers.
Long-tail keywords: Made up of multiple keywords, they have a more specific description. Although the search volume is lower, long-tail keywords often bring higher conversion rates and accurate traffic.
Second, the distinction and application of core keywords and main keywords
On Amazon, the correct selection and use of keywords is the key to improving product exposure and sales. So, how to distinguish between core keywords and main keywords and apply them reasonably to product information?
First, pay attention to the key attributes of the product. Core keywords should cover the key attributes of the product, such as brand, product type, etc. The main keywords focus more on the specific characteristics and functions of the product. By clarifying the core attributes and characteristics of the product, sellers can choose keywords more targeted.
Second, consider consumers’ search habits. Consumers usually use different combinations of keywords when searching for products. Core keywords are often the most direct and commonly used search terms for consumers, while main keywords are used by consumers when further refining their searches. Therefore, sellers need to understand consumers’ search habits and choose keywords that meet consumers’ search intentions.
In addition, conducting competition analysis is also an effective method. By analyzing the keyword usage of competitors, sellers can find some keywords that are widely used by competitors but relatively less competitive as their core keywords. At the same time, select main keywords based on the characteristics and differentiation of the product to highlight the uniqueness of the product.
On the Amazon e-commerce platform, the selection and use of keywords is an important means to increase product exposure and sales. Core keywords, main keywords and long-tail keywords each have their own unique functions and values. Sellers need to have a deep understanding of the characteristics and application methods of these keywords, and select and use them in combination with the actual situation of the product. Only in this way can they stand out in the fierce competition and achieve better sales performance.